Course Name:
Marketing of Airline Frequent Flyer Programs
Duration:
3 Days
Scope:
Marketing & Sales
Conducted By:RTC
How Will I Benefit?
Upon completion of this course, the participants should have developed an enhanced understanding and insight of fundamental concepts and issues related to the management of airline FFPs allowing for a more integral management process as applied to sales, marketing, corporate strategy, organization, and technology.
Who Should Attend?
Participants from senior and junior organizational positions in the areas of FFPs, sales, marketing, and reservations, should engage in this course
Course Contents:
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FFPs’ role in airline customer relationship management and product branding
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Different forms of airline FFP marketing strategies with travel & non-travel partners
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economic benefits of FFPs from an airline micro-and macro- perspective
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Importance of emerging technology applications such as e-commerce in the management of FFP programs
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Impact of FFPs on an airline company’s organizational structure and customer support functions
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Director/Manager as a Sales Person: An abbreviated look at the selling process and an exchange of ideas and concepts related to selling.
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Planning for the Future: Preparing action plans for the work place.