Course Name:
Cargo Marketing & Business Development
Duration:
5 Days
Scope:
Cargo
Conducted By:RTC
How Will I Benefit?
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Find out the latest e-commerce opportunities for the cargo market
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Acquire fundamental marketing tools and reap immediate results.
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Identify and implement a strategic marketing plan
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Gain in-depth insight into the cargo market, including future trends and developments.
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Find out how to plan and develop your strategies with market research data.
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Learn to understand your customer business and develop products to suit them.
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Establish key connections with other marketing professionals in the industry
Who Should Attend?
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Cargo sales professionals
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Marketing and sales managers.
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Regional or district sales managers responsibilities.
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Senior cargo agents and specialists.
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Airport mangers wanting a cargo perspective for future business development.
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Cargo marketing consultants.
Course Contents:
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The air cargo product and factors influencing the development of air cargo.
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The marketing plan and market research.
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Pricing and capacity strategies.
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E-market opportunities.
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Quality control in conjunction with delivery and production system.
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Trade patterns, commodity prices, exchange rates, trading policies, and restrictions on trade.
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How to position freight forwarders, airlines, courier companies and consolidators in a marketing and sales-driven environment.
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Legal aspects of air cargo carriage.
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Selective marketing: target groups.
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Advertising: the market map.
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Business logistics and supply chain.
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Understand aircraft routings and industry manuals such as TACT Guides
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Acceptance and handling of cargo of cargo
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Using Rates and Price to develop business and maximise profit from capacity
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Restriction in acceptance
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Special cargoes / Embargoes / cargo not acceptable