Course Name:
Airline Marketing Strategies
Duration:
5 Days
Scope:
Marketing & Sales
Conducted By:RTC
How Will I Benefit?
Marketing is the core competency to profitability and if your airline has effective marketing procedures in place then your airline can be well positioned from attacking competitors and can have a significant impact on market share growth. This course identifies many marketing strategies that can be applied to induce profitability and increase the market share. Without a solid marketing plan in force, your airline will have an uncertain future.
Who Should Attend?
This course is very valuable to a wide area of airline personnel and many departments should be invited as marketing stretches across all airline departments. It is not really suitable for staff that has been with the company for less than 2 years
Course Contents:
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The general trend of the airline industry and its direction
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How airline management should be running the airline in today’s tough competition
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Effective management strategies
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Does your airline have the correct product?
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Airline product strategy and development
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How to strengthen the Brand,
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How to make airline Advertising stand out
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Market segmentation and product positioning
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Airline product differentiation – How well does your airline position itself
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Why are low cost airlines consistently MAKING PROFITS?
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Is your Customer Service good enough?
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Is the level of service on-board good enough?
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The impact that E-commerce has on marketing
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Distribution strategies – ways to sell every seat on your aircraft
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How to get closer to the ever-changing customer
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The factors that drive overall airline satisfaction for today’s passengers
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Fundamentals of airline operating costs
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The economics of leisure and business class passengers
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The importance of the corporate business passenger
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Developing corporate accounts and maintaining an excellent relationship
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Analysis of the costs and revenues generated from air cargo
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How to make air cargo profitable
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Factors influencing the business and leisure markets
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Dynamic packaging significantly enhances profitability
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Diversification strategies for profitability
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The art of retaining customers and Customer Relationship Management (CRM)
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The impact of alliances, code sharing and block space on profit
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Why airlines such as British Airways, Emirates, etc are consistency voted the best