Training

• To provide the essential knowledge of branding and the mechanisms by which brands work. 
• To differentiate own brand from those of competitors. 
• To be able to manage the brand carefully and to identify which brand elements a firm chooses to apply across the various products it sells.
• Learn how to create product consistency with your brand.

• Middle/Top Management
• Marketing and sales managers and executives
• Product managers and officers
• Customer service officers and staff

Identifying and establishing brand positioning

• Brand diversity: the types of brands
• Brands and other signs of quality
• Differentiating between brand assets, strength and value
• Planning and implementing brand marketing
• Brands act as a genetic program (brand DNA)
• Sources of identity.
• The Importance of Organizational Culture on Brands
• Obstacles to the implications of branding
• Measuring and interpreting brand performance
• Growing and sustaining brand value