Training

The airline industry can no longer afford to follow trends passively in the post COVID-19 challenging market environment.  Together with airline marketing and sales policies, the airlines should design and implement active and occasionally aggressive cost reduction and revenue management strategies.  In this way, they can secure their market presence, or even increase their share and become successful leaders in the industry.  To do so, airlines should understand fundamental air transport economics from a supply point of view and their link to tactical and strategic decisions in management.   This course examines and analyses the main and auxiliary principles of cost reduction management in an integrated way and stresses their importance as a factor of airline success.  Theory is complemented with examples and case studies to assist the participants in understanding and applying constructively cost reduction management techniques in their workplace.  Course attendance may therefore prove beneficial to airlines in both the short and the longer term. 

The course should be attended primarily by middle managers in charge of designing and implementing airline cost, pricing and revenue management strategies.  Nonetheless, it will prove useful to all those seeking innovative ways to survive in the turbulent aviation environment and set the proper foundations for future success.  In this context, the course may also be of interest to airline partners in airports, ground handling services and the travel distribution system.  It will also prove of relevance to cost and management accountants, financial controllers in operating divisions, divisional managers, cost analysts and internal auditors.

Members:USD 750

Non Members:USD 900