Training

• Know what your customers’ needs are
• Discover how to sell more seats per departure and increase market share
• Learn how to effectively segment your targeted market
• Exceed your customers’ needs with product innovation, product quality and effective distribution
• Develop creative marketing strategies that will boost market share

Marketing and Sales Managers and staff, financial managers and staff, public relations managers and staff, Strategic managers, research and development managers and staff.
 

• Key strategic issues affecting the airline industry
• The Middle East Aviation Market
• Balancing the Marketing Mix for Airlines
• Expectations of Passengers who Travel in Economy, Business and First Class
• Passenger Segmentation
• Best Airlines Marketing Practices / case Study
• Does your Airline have the Right Airline Product?
• Customer Satisfaction and Service Quality
• How to Connect with the Airline Passenger
• Developing a Successful Corporate Policy Program
• Building a Strong Airline Brand
• Establishing an Effecting Advertising Program
• The New Trend - Ancillary Revenue and Dynamic Packaging
• Airline Distribution
• Marketing, Customer Satisfaction and Service Quality
• Marketing Strategy and Research
• Yield Management and Developing a Fare Structure
• Strategic Airline Alliances
• Traffic Forecasting