Course Name:
Consumer Behavior Models & Analysis
Date:02/06/2025 - 04/06/2025
Location:Live sessions
Conducted By:
RTC
How Will I Benefit?
- Cover the concepts and terms related to consumption and consumer behavior.
- Understand the various individual characteristics in an individual by explaining how the psychological and personal characteristics of individuals affects their perceptions, memories, motivations, values, attitudes, self-image, and lifestyles.
- Outline the external factors that influence how consumers react to different passenger stimuli and hence affect their consumption decision.
- Explain the consumer decision-making process and its implications for marketers.
Who Should Attend?
- Marketing Research officers
- Junior staff in the marketing department
- Customer service officers
- Employees dealing with customers.
Course Contents:
- Intro To Consumer Behavior
- Cultural Influences on Consumer Behavior in the Arab Region
- The Dark Side of Consumer Behavior
- Stages of the Consumer Decision-Making Process
- Factors Influencing Airline Choice
- Emotional vs. Rational Decision Making
- Role of Branding and Loyalty in Airline Selection
- Perception
- Learning and Memory
- Personality and Lifestyle
- Attitudes and Persuasion
- Social Class and Consumption
- Key Consumer Behavior Models
- Quantitative vs. Qualitative Consumer Research Methods
- Analyzing Consumer Data for Marketing Insights
- Case Studies followed by discussions
Fees
Members:USD
750
Non Members:USD
900