Course Name:
Cargo Marketing
Date:28/04/2025 - 30/04/2025
Location:Live sessions
Conducted By:
RTC
How Will I Benefit?
- An understanding of the cargo customer’s needs
- Effective segmentation and targeting of the market
- Development & implementation of marketing & sales strategies to boost market share and position
- A good feel for the role of airline marketing and product management
- Comprehend the changes and opportunities that Digitization and e-commerce has brought to air cargo
Who Should Attend?
- Airlines Middle & Senior Marketing & Sales staff members
- Freight Forwarders Middle & Senior Marketing & Sales Staff Members
- General Sales Agents – GSA’s Marketing & Sales Staff Members
Course Contents:
- An overview of Air Cargo market and it’s criticality to World Trade
- The Changing Global Air Cargo Market & Strategic Issues
- Players in the Air Cargo Supply Chain
- Air Cargo Industry Forecasts and Trends
- Product Offerings, Management, Branding & Customer Targets
- Advertising & Promotion Plans & Selection of Media Channels
- Market Segmentation & SWOT Analysis
- Strategic Sales Options to Achieve Revenue Targets
- Digital Preparedness to meet the new eCommerce Demand
- Marketing in times of Crisis
Fees
Members:USD
750
Non Members:USD
900