Course Name:
Principles of Air Transport Economics
Duration:
5 Days
Scope:
Airline Management
Conducted By:RTC
How Will I Benefit?
- The footprint of deregulation, privatization and globalization is apparent in the contemporary civil aviation environment. Over the past few years, the intensification of competition has led to lower fares and/or to better service quality. The most popular routes benefited largely from this trend, as the traditional carriers had to fight the newly established low-fare airlines. The latter have also developed a new relationship with airports flying to previously non-served areas empowering the regions and rewriting the terms of accessibility. To survive in this environment, charter airlines had to restructure their business model adopting practices from both the traditional scheduled and the low fare airlines. As a result of the above, no airline can now afford to follow trends passively. Airport, ground handling and ancillary services issues also play an important role in this context.
- This course examines and analyses the main and auxiliary principles of aviation economics in an integrated way and stresses their importance as a factor of airline success. Theory is complemented with examples and case studies to assist the participants in understanding and applying constructively aviation economics techniques in their workplace. In conjunction with effective marketing and sales techniques, every airline should understand the economics of the sector to develop a coherent cost, pricing and revenue enhancement strategy either independently or in the context of a strategic alliance. In this way, airlines can secure their market presence, or even increase their share and become successful leaders in the industry. Course attendance may therefore prove beneficial to airlines both in the short and the longer term.
Who Should Attend?
- The course should be attended primarily by middle and junior managers in charge of designing and implementing airline cost, pricing and revenue management strategies. Nonetheless, it will prove useful to all those seeking innovative ways to survive in the turbulent aviation environment and set the proper foundations for future success. In this context, the course may also be of interest to airline partners in airports, ground handling services and the travel distribution system.
Course Contents:
- The Economic and Corporate Environment in the Air Transport Industry
- Principles of Airline Economics
- Principles of Airport Economics
- Introduction to Air Transport Agreements
- The Economics of Air Navigation Service Providers (ANSPs)
- Civil Aviation Regulation and Deregulation
- Fleet Planning and Aircraft Development
- Schedules Planning
- Airline Alliances – Principles and Implications
- Traffic Forecasting
- The Airline - Airport Relationship
- Cargo Economics – Principles and Strategic Outlook
- Economics of the Travel Distribution System