Course Name:
Brand Management
Date:27/11/2023 - 29/11/2023
Location:Live sessions
Conducted By:
RTC
How Will I Benefit?
Register Two months before any RTC course's starting date and enjoy a 20% discount of the Early Bird offer.
- Importance of Brands to Consumers and Firms
- Top Ten Global Brands
- Strategic Brand Management Process
Course Contents:
- Building Customer-Based Brand Equity
- Choosing Brand Elements to Build Brand Equity
- Segmentation and Brand Positioning:
- Brand Mental Map
- Brand Persona
- Brand Mantra
- Designing & Integrating Marketing Programs to Build Brand Equity
- Adoption Process
- Adoption Style
- New Perspectives on Marketing
- 7 Ps role in building brand equity
- Communication Tools
- How Communications Work
- Leveraging Secondary Brand Knowledge to Build Brand Equity
- Branding Strategy
- Measuring Outcomes of Brand Equity: Capturing Market Performance
- Managing Brand over Time:
- Ansoff’s Growth Share Matrix
- Brand Extension
- Revitalizing Brands
- Individual Action Plan
Fees
Members:USD
750
Non Members:USD
900