Training

Register Two months before any RTC course's starting date and enjoy a 20% discount of the Early Bird offer.

• Importance of Brands to Consumers and Firms
• Top Ten Global Brands
• Strategic Brand Management Process

• Marketing and sales team 

• Building Customer-Based Brand Equity
• Choosing Brand Elements to Build Brand Equity
• Segmentation and Brand Positioning:
  • Brand Mental Map
  • Brand Persona
  • Brand Mantra
• Designing & Integrating Marketing Programs to Build Brand Equity
  • Adoption Process
  • Adoption Style
  • New Perspectives on Marketing
  • 7 Ps role in building brand equity
  • Communication Tools
  • How Communications Work
  • Leveraging Secondary Brand Knowledge to Build Brand Equity
  • Branding Strategy
• Measuring Outcomes of Brand Equity: Capturing Market Performance
• Managing Brand over Time:
  • Ansoff’s Growth Share Matrix
  • Brand Extension
  • Revitalizing Brands
• Individual Action Plan