Course Name:
Airline Digital Marketing
Date:20/06/2021 - 23/06/2021
Location:Live sessions
Conducted By:
RTC
How Will I Benefit?
- Have a sound understanding of the general principles of digital advertising.
- Be conversant with relevant technologies, devices and opportunities for digital communications campaigns.
- Have increased confidence and inspiration for the development of strategic and creative digital communication campaigns.
- Understand how to integrate digital into the overall marketing mix.
- Understand the methods and metrics of analysing digital campaigns.
- Have insight into the operational and logistical challenges that face both agencies and clients in adding digital to their organisations marketing offering.
Who Should Attend?
- Executive Marketing & Sales Managers.
- Marketing Directors & Account Managers.
- Senior Marketing Managers.
- Project Managers.
Course Contents:
- Introduction
- Setting The Stage: Digital Marketing / Concepts / Landscape
- Building Blocks: Consumer Behaviour / ZMOT (Zero moment of truth) / The Consumer Journey
- Acquisition & Engagement: Understanding the Digital Channels
- Website
- Search engine optimization(SEO)
- Search engine marketing (SEM)
- Display advertising
- Video / Content Marketing
- Electronic Direct Mail (EDM)
- Social Media
- Mobile / Apps
- Campaign Tracking & Ad-serving, Optimisation, Attribution
- Programmatic Media Buying / RTB
- Digital Strategy
- Basics of Media Planning and Budgeting
- Case Studies & Benchmarks
Fees
Members:USD
750
Non Members:USD
900