Course Name:
Managing Distribution Channels and Costs
Date:13/12/2020 - 17/12/2020
Location:Live sessions
Conducted By:
RTC
How Will I Benefit?
Air transport is currently facing unprecedented challenges due to the COVID-19 pandemic: passenger traffic and revenue have collapsed effectively cancelling the growth and profitability achieved in the previous decade. Nonetheless, air transport has proved very resilient in the medium to long term, so normality should be restored from 2022 onwards albeit with extra safety and hygiene measures embedded into the air transport business ecosystem.
In addition to gaining back passenger confidence in flying in the short-run, airlines will have to effectively rethink their distribution strategy in order to set their finances on a longer-term sustainable track by boosting revenue and reducing costs. In particular, airlines need to thoroughly understand the prevailing airline business environment at different levels; analyze in depth the distribution channel mechanisms; and examine new distribution strategies to seize opportunities for both ancillary revenue and cost reduction based on the airline business model in question.
Who Should Attend?
The course should be attended primarily by senior and middle in charge of designing and implementing airline distribution strategies. Nonetheless, it will prove useful to all those seeking innovative ways to survive in the turbulent aviation environment and set the proper foundations for future success. In this context, the course may also be of interest to airline partners in the travel distribution system.
Course Contents:
- COVID-19: Impact on Air Transport
- Foundations of Distribution Channels
- Definitions and involved service providers in Tourism Distribution Channels (TDCs)
- Airline distribution and the role of Global Distribution Systems (GDSs)
- Fundamentals of Airline Distribution Strategy
- Strategic management and competitive position in the market
- Sales organisation, corporate accounts and tripartite agreements (business game)
- Ancillary revenue, integrated websites and linked travel arrangements (case study)
- NDC, m-commerce and the role of social media (case study)
- Airline Business Models and Distribution
- FSNC: characteristics, ancillary revenue and FFP and conflict with GDSs (AA as a case study)
- Low fare airlines, leisure carriers and regionals
Fees
Members:USD
1000
Non Members:USD
1150