Course Name:
Airline Marketing & Sales
Date:15/11/2020 - 19/11/2020
Location:Cairo
Conducted By:
RTC
How Will I Benefit?
Register Two months before any RTC course's starting date and enjoy a 20% discount of the Early Bird offer.
- Know what your customers’ needs are
- Discover how to sell more seats per departure and increase market share
- Learn how to effectively segment your targeted market
- Exceed your customers’ needs with product innovation, product quality and effective distribution
- Develop creative marketing strategies that will boost market share
Who Should Attend?
- All mid-level and senior marketing staff
- General Sales Agents
- Mid-level and senior management that are associated with the marketing department
Course Contents:
- Key strategic issues affecting the airline industry
- The Middle East Aviation Market
- Balancing the Marketing Mix for Airlines
- Expectations of Passengers who Travel in Economy, Business and First Class
- Passenger Segmentation
- Best Airlines Marketing Practices / case Study
- Does your Airline have the Right Airline Product?
- Customer Satisfaction and Service Quality
- How to Connect with the Airline Passenger
- Developing a Successful Corporate Policy Program
- Building a Strong Airline Brand
- Establishing an Effecting Advertising Program
- The New Trend - Ancillary Revenue and Dynamic Packaging
- Airline Distribution
- Marketing, Customer Satisfaction and Service Quality
- Marketing Strategy and Research
- Yield Management and Developing a Fare Structure
- Strategic Airline Alliances
- Traffic Forecasting
Fees
Members:USD
1750
Non Members:USD
1900