Course Name:
Strategies for Small Carriers: Marketing, Alliances and Tourism
Date:25/02/2024 - 29/02/2024
Location:Live sessions
Conducted By:
RTC
How Will I Benefit?
- This course examines and analyses the main and auxiliary principles of airline marketing, interline agreements (with emphasis on alliances) and tourism business in an integrated way and stresses their importance as a factor of airline success.Theory is complemented with examples and case studies to assist the participants in understanding and applying constructively marketing and other business techniques in their workplace.Course attendance may therefore prove beneficial to small airlines in both the short and the longer term.
Who Should Attend?
- The course should be attended primarily by middle and senior managers in charge of designing and implementing airline marketing strategies.The course may also be of interest to airline partners in the travel distribution system and in major national and/or regional tourism organizations
Course Contents:
- The Corporate and Marketing Environment in the Airline Industry
- Marketing Concepts in the Airline Industry
- Customer Satisfaction and Service Quality in the Airline Industry
- Market Segmentation, Product Positioning and Development
- Branding, Promotion and Advertising for Small Airlines
- Pricing, Costs and Yield Management
- Schedules Planning
- Airline Agreements and Types of Alliances
- Airline Alliances: Advantages and Problems
- Building Blocks and Partnership Cementing in Airline Alliances
- Consolidation and Mergers in the Airline Industry: Implications for Small Airlines
- Air Transport and Tourism: Parallel Patterns
- Civil Aviation Regimes and Implications for Tourism Development
- Economics of Travel Distribution and Online Airline Sales
- Tourism Planning and Sustainable Growth of Small Carriers
Fees
Members:USD
1250
Non Members:USD
1400