Course Name:
Airline Commercial Challenges and Regulatory Issues
Date:12/03/2017 - 16/03/2017
Location:Amman
Conducted By:
RTC
How Will I Benefit?
- Get introduced to the air transport industry components and charachteristics
- Find out more about the current state of the industry, its challenges and problems and take a close look at the middle east aviation industry
- Learn about the commercial challenges of the airline industry and gain critical insight into ways and means to face those challenges and deal with complex and unpredictable scenarios
- Learn how to deal with competitive practices including overcapacity, price dumping and superior connectivity
- Learn about the industry regulatort framework, regional and country regulatory variations and how to face regulatory challenges
- Acquire the knowledge and tools to improve performance, increase efficiencies and enhance productivity
Who Should Attend?
- Marketing managers
- Commercial Service managers
- Government and International Affairs managers
- Finance and Information Technology managers
Course Contents:
- Air Transport Industry Components and Characteristics
- Current State of the Industry and Close look Into the Middle East Aviation Industry
- Know Yourself: Strength, Weaknesses, Opportunities And threats (SWOT)
- Competition Challenge: Studying the Market and Identifying Major Threats Including Super Connectors, Low Cost airlines and Alliances
- Adopting the Right Competitive Strategy, Differentiation, Building on Strengths and Seizing opportunities
- Get Introduced To key Successful Sales Steps and Techniques
- Internal Leadership Challenges: Building a Strong Commercial Team and Develop Commercial Leadership and Smart Selection of Commercial Team
- Adopting smart Business Solution to Satisfy Customers Needs Such as simplifying The Business, Fast Travel to Reduce Cost and Improve Efficiency
- Product quality challenge: cost effectiveness, satisfying passenger needs
- Forecasting aviation markets, risk analysis, commercial/financial decision-making
- Industry regulatory framework: The implication of deregulation, liberalization and globalization
- Adapting to the challenges of regulatory change in different geographical markets
- Key operational factors: schedule reliability, punctuality. optimal labor and asset utilization
- Strategic planning/management decisions and developing a coherent business plan at the headofffice level as well as on each outstation level to ensure target achievement
- Determining strategic commercial focus:
- Sustainable growth
- Market share
- Revenue Management objectives
- Ancillary Revenue
- How to work with profitability drivers
Fees
Members:USD
1400
Non Members:USD
1550