Training

By the end of Part 2, participants will be able to:

• Design innovative sales strategies for ancillaries, customer insights, and off-peak campaigns
• Manage sales effectively across different cultures and adapt their approach accordingly
• Lead and motivate high-performing sales teams aligned with airline goals
• Optimize sales channels including GDS, OTA, NDC, and direct channels
• Leverage strategic alliances and partnerships to expand market reach
• Build and present strategic sales plans with clear KPIs to senior leadership

• Airline middle managers in sales, marketing, commercial planning, and distribution
• Regional & country sales managers handling corporate and agency accounts
• Senior Account Managers/ Executives stepping into Managerial roles. 
• Trade marketing and partnership managers 

7️⃣ Innovation in Airline Sales Approaches

• Selling new ancillaries
• Monetizing customer behavior data
• Creative off-peak sales campaigns

8️⃣ Managing Across Cultures 

• Cultural intelligence in airline sales
• Communication differences East vs West
• Adapting selling style to cultural context

9️⃣ Effective Sales Team Leadership (NEW)

• Coaching, motivating, and performance managing sales teams
• Aligning team goals with airline strategy
• Building a high-performance sales culture

🔟 Airline Distribution & Channel Management

• Direct vs indirect sales channels
• Maximizing GDS, OTA, and NDC
• Role of airline sales reps

1️⃣1️⃣ Strategic Alliances & Partnerships

• Codeshares, interline, alliances
• Leveraging partnerships for sales growth
• Risks and benefits

1️⃣2️⃣ Building & Presenting Strategic Sales Plans

• Structuring a sales growth proposal
• KPI setting and ROI measurement
• Presentation skills for management approval