Training

Upon completing this course you will be able to:

• Describe the value of the design thinking process as a means to problem-solving
• Describe your customers’ behavior, expectations, needs and wants in a holistic and empathic way
• Develop solutions for your customers that demonstrate critical and creative thinking
• Operationalize and apply the design thinking process in the context of your organization

• Executive Marketing & Sales Managers.
• Senior Marketing Managers.
• Project Managers.

• Design methodologies
• Holistic view of your customers’ expectations, needs and wants
• Ideation – new brainstorming techniques
• Iterative design thinking process
• Identifying focus areas based on the data