Training

Upon completion of the course, participants will be able to :

• Understand marketing principals.
• Understand the methods of air transport marketing and economics.
• Understand airlines economic operation and marketing.
• Understand airport marketing
• Acquire basic knowledge air transport liberalization and open sky policy.
• Acquire a good idea about international organizations related to civil aviation.
• Familiarize participants with new technology and new development in the field of air transport marketing.

• Air transport middle management
• Marketing & economic regulation staff
• Airport marking staff
• Customer care representatives
• Airlines marketing staff

• Air Transport Principles & Historical Background.
• Air Transport economic regulation development.
• Regional and International Aviation Organizations.
• Air Transport Traffic Rights – Market Access.
• Air Transport Liberalization & Privatization / International Trend.
• Marketing principles.
• Airport’s marketing.
• Airline’s marketing.
• Marketing and the strategically planning
• Civil Aviation services quality measurements.