Course Name:
Strategic Management
Date:12/03/2017 - 15/03/2017
Location:Amman
Conducted By:
RTC
How Will I Benefit?
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You will think and act strategically!
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Gain an in-depth understanding of the most important and effective strategic processes, ideas, tools and techniques, to help you to contribute to your organisation’s future. During times of dramatic change and increasing uncertainty, it is even more important to link your operational responsibilities to the strategic aims of your airline. This course shows how strategy, change management, culture change, and the business plan are all interdependent.
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This is an interactive course using your real life situation to formulate and find credible strategies.
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You will gain insight to strategic tools and methodology in order to add value to your airline.
Who Should Attend?
Experienced Managers in all functions who are looking to move to the next level, or to better integrate their organisation’s strategy into their operational responsibilities
Executives who have moved from operational areas to management functions
Course Contents:
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What is Strategy?
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What is Strategic Management
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The Importance of Organisational Strategy
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How Strategic Goals are Set
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Internal and External Analysis- Analyzing the current situation
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PESTLE
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Porters Five Forces
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McKinsey 7S Model
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SWOT Analysis
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Formulating the Strategy - Looking at possible strategic solutions after analysis
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Evaluating Strategy -TOWS analysis to identify weaknesses and threats to our Strategy
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Strategy options and decisions making using SAF
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Implementing Strategy
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The challenges of handling Change Management during implementation of the chosen strategy
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How to draw up an Implementation Plan
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Communicating and Controlling Strategy
Fees
Members:USD
1200
Non Members:USD
1350